World leaders in closed-loop recycling for the aluminium industry launch new website

BDM recently produced a new corporate website for Novelis.

We were recently instructed by Novelis, the world’s largest producer of aluminium beverage can sheet and the world’s largest recycler of used beverage cans to produce a new corporate website for the company.

In the UK, Novelis has been driving the development of the infrastructure for aluminium beverage can recycling since 1990 and currently recycles roughly 65 billion used beverage cans annually.

The Novelis plant produces aluminium ingots for the beverage can manufacturing industry and as part of a European production system, has the capacity to recycle every aluminium beverage can sold in the UK.

Novelis is also the leading global supplier of rolled aluminium sheet for the automotive industry. Their experience and global footprint, commitment to innovation and product quality and the relationships they’ve forged with leading automakers set Novelis apart as the preferred partner worldwide.

Novelis is the global leader in closed-loop recycling, a process that allows the company and its customers to reuse customers’ aluminium scrap and recycle the materials into the same products. Closed-loop recycling preserves the value of the alloy, minimises environmental impact and a establishes secure  supply chain for automakers.

The new Novelis website is of course fully responsive for all devices including mobile and tablet, features a homepage image gallery, video integration, imaginative use of bespoke designed infographics, news, social media links and intuitive site wide calls to action.

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