The countdown is on to The Royal Cheshire County Show 2018

As the 2018 Show is almost upon us, we take a look back over the 2018 campaign, covering all areas from PR, Social Media, web/digital and design for the annual show.

Social Media

Social media played a big part in the 2018 campaign, raising awareness of the Show and announcing attractions while driving traffic to the website and encouraging ticket sales. Taking a steer from the 2017 campaign and analysing what worked well, guided the overall campaign.

Targeted adverts were used to increase reach and engagement and these were coupled with tailored content and posts. Over 96,000 people were reached with a single Facebook post- a record for the Show! Page likes have continued to grow and this is expected to continue as the Show draws closer.

The 12 Days of Christmas campaign was key for the 2018 campaign as this created regular content at a quieter period for the Show.

Advertising

Following a full analysis of last year’s campaign, Bella Design & Marketing negotiated preferential advertising rates across a wide range of print and digital publications. Extensive coverage was gained across the region through adverts in specialist agricultural magazines to large format outdoor billboards.

The design of the advert pays homage to the 180th anniversary of the Cheshire Agricultural Society whilst the prominently displayed strap-line ‘Let’s go to the Show!’ creates a real sense of excitement for the Show. The range of animals which have been used across different publications resonates with the different audiences.

Digital

Acting as a hub for exhibitors, sponsors and Principal partners, the Cheshire Show website which has been designed and built by Bella Design & Marketing has been kept up to date with the latest information for the 2018 Show.

New for 2018 is a microsite which will go live on the week of the Show, providing visitors with a condensed version of the site, allowing them to purchase tickets and obtain information about their visit. This will allow for the site to run at optimum speed when traffic is at its highest point.

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