Novelis Recycling UK show off their new website

Novelis Recycling UK required a new website to reflect their position as the world’s leading recycler of aluminium.

The new website needed to be aesthetically linked to the brand guidelines from the parent company in the US, whilst retaining a European tone.

Responsibly responsive

The new responsive website Bella Design & Marketing created for Novelis has been built with a full Content Management System and newsletter sign up facility.

The site provides plenty of useful information to current and potential suppliers alongside educational content in a clear and informative way. An easy to navigate ‘sticky’ menu makes it quick and convenient for visitors to the site to find the information they need.

In addition to the website design and build project, we also created a suite of advertisements for Novelis. As with the website, the style of the adverts had to adhere to the US brand guidelines, but the tone and image usage was kept distinctly European.

The suite of adverts were showcased in the national press and industry publications.


“Paul and the agency he runs are an ideal business partner for my work. I need an agency that works with me like a colleague and Paul and Bella Design offer me just that. Paul’s approach is professional, flexible and detailed. He and his team operate with respect, integrity and determination to deliver what is asked of them. Highly¬†recommended!”

Kate Ravenscroft, Marketing & Communications, Novelis Recycling

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