Mistral Group Exhibit at Coach & Bus UK

Bella recently completed work on a marketing campaign and suite of promotional materials for Mistral Group in preparation for their showcase stand at Coach & Bus, the UK’s premier coach, bus and accessibility expo, held at the NEC, Birmingham in October.

Our stand concept introduced the company’s new tag line, The Bus & Coach People and provided passing visitor traffic with a clean, clear message – Mistral Group are the UK’s leading provider of bus and coach rentals & finance.

The stand was augmented with a sustainable produced package of branded giveaway items including bamboo mugs, pens and desk pads (printed on 100% recycled paper of course!). We even had a fully branded bus available for visitors to the stand to take a closer look at, providing Mistral with a very useful and tactile marketing tool.

Pre-show we initiated an awareness campaign including press release, e-news, email signatures, website banners, print advertising and social media. All of which helped ensure a busy two days at the show for the Mistral team!

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