Infographic-led digital brochure design for the inflight entertainment market
DMD, the leading distributor of newspapers and magazines to airlines and rail operators worldwide, recently announced an exciting new initiative in conjunction with the UK’s leading airports. For the launch, Bella Design & Marketing created a printed 12-page brochure to present to publishers as a sales tool.
Evolving the Brief
Due to the success of the printed campaign, DMD required a digital brochure to distribute electronically. This was to complement the existing printed brochure, and be consistent with the branding, which Bella Design & Marketing had previously created. Whilst the offline brochure was used as a starting point, it was important that the digital version was optimised for online viewing.
Aesthetically pleasing design
We designed a series of bespoke infographics, which presented the statistics in a visually appealing way. It was essential that the publisher opportunities were displayed in an innovative format to resonate with the target audience. Photography was commissioned to bring the concept to life and allow the viewers to make an informed decision.
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