Exhibition stand design for world’s leading aluminium can recycler
Bella Design & Marketing are proud to work with Novelis, the world’s largest recycler of aluminium beverage cans.
We recently completed the design of the company’s exhibition stand for RWM, an annual trade exhibition held at the NEC in Birmingham.
The stand design highlights Novelis’ market leading position in Closed-Loop recycling for the aluminium industry, their position as the world’s largest recycler of aluminium beverage cans and as a leading global supplier of rolled aluminium sheet for the automotive industry.
Novelis recycles around 60 billion used beverage cans globally every year. In the UK Novelis has been driving the development of the infrastructure for aluminium beverage can recycling since 1990. The Novelis plant in Latchford, Warrington, Cheshire produces ingots for the beverage can manufacturing industry and has the capacity to recycle around 150,000 tonnes of used beverage cans per annum – which is more than every aluminium beverage can sold in the UK every year. The UK beverage can market is approximately 140,000 tonnes per year – equivalent to over seven billion cans.