Company rebrand for industry-leading enterprise
BDM was delighted to be appointed as the creative agency challenged with evolving ITR’s existing brand identity.
ITR is one of the best-known providers of IT & AV equipment to the events sector in the UK and Europe. Due to fantastic, exponential growth and the fast pace of day-to-day business transactions, there had been little time and resource to devote to the firm’s marketing activities and strategic direction. When the time was finally right, Bella Design & Marketing was delighted to be appointed as the creative agency challenged with rebranding the company and repositioning it as the cutting-edge, industry-leading enterprise it had become.
Our brief to evolve, not replace, the existing brand identity saw the transition from the solid block colour circles which defined the original logo to a more contemporary, refined, outlined version. The synergy with the existing brand in terms of shape and colour ensured that long-term customers in the market place would still recognise and identify with the emblem, albeit a far more modern, elegant and sophisticated iteration.
Alongside the evolution of the brand identity, our creative team poured their passion into the design of a striking new, responsive website for the company, featuring bold imagery and innovative iconography. Technical features of the site include an intuitive Quick Quote facility, a comprehensive Event Calendar, Live Chat, Site Search and Filter function. The overall look and feel of the site is clean and easy-to-navigate – technical, but with a creative flair.
Accompanying the launch of the website we created a comprehensive range of marketing materials featuring the stunning new brand identity and colour palette – from stationery to office graphics, brochures to event-specific sales tools, the company’s impressive suite of print and digital collateral now successfully presents the company as a top tier, solution-provider within the competitive world of international events and exhibitions.