Redesigning the ‘space within the space’ for Acro
Acro Aircraft Seating Ltd have been designing and manufacturing seats for airline passengers since 2007. Bella Design & Marketing recently got on board to enhance the company’s website, with the brief of making it more sales-led, and increasing engagement with both existing clients and new prospects.
Our studio began the creative process by reviewing the current website, evaluating its strengths and weaknesses and putting forward recommendations in terms of design, navigation and user experience.
Key improvements included the implementation of a sticky menu to allow users to navigate more fluidly around the website, the integration of a more prominent call-to-action throughout the site and enhanced presentation of Acro’s award-winning range of products. A news page and download area were also set up, enabling users to easily find and download product-specific brochures.
With the new look website now up and running, our talented team is looking forward to progressing phase two of the project, including the design and build of a password protected customer login, which will ensure an improved customer experience for Acro’s valued client base.