In the article, he cites the following criteria that are important to a good logo.
In terms of a memorable logo, you want something that will stick in a potential client’s head. You want them to remember your company when they’re looking for a logo for their business, and you want them to think of you if they’re looking for a logo for their business. The more memorable you can make your logo, the better.
In terms of simplicity, you want a logo that is easy to remember and easy to understand. You want the logo to clearly convey what your business is all about. You don’t want potential clients to have to think too hard about what your logo means.
When it comes to appropriateness, you want to make sure that your logo is appropriate for the type of business you’re in. You don’t want to have an inappropriate logo for your business, because it will reflect poorly on your company. If the logo isn’t appropriate for your business, why would potential clients trust you to do a good job for them?
Distinctiveness is another important factor to consider when you’re creating your logo. You want your logo to stand out from the crowd. If your logo doesn’t stand out, you won’t attract as many clients.
Timelessness is important, because you want to make sure that your logo won’t be dated in a few years. You don’t want to create a logo that will look tacky or cheap in a few years. A lot of logos will end up looking dated, but a timeless logo will still look good on your site years from now.
Versatility is another important factor to consider. You want a logo that is versatile enough to use on different kinds of marketing materials. You want to make sure that you can use your logo on your business card, your website, your printed materials, your letterhead, your business sign, etc.
A good logo will be memorable, simple, appropriate, distinctive, timeless and versatile.
You can find more about the characteristics of a good logo here.
So how do you create a good logo?
You might be wondering how to make sure that you create a good logo.
Here are some tips for creating a good logo.
1. Plan ahead.
You should start planning your logo at least a couple of weeks before you need it. The more time you have to plan, the better your logo will be.
2. Know what you want.
You should know what you want your logo to look like before you start creating it. If you don’t know what you want, it will be hard to get a good result.
3. Keep it simple.
A good logo should be simple enough to remember and simple enough to draw. Keep it as simple as possible.
4. Use colors that stand out.
Choose colors for your logo that stand out. If you want a black and white logo, make sure that the black and the white are really black and really white. If you want a color logo, make sure that your colors are really really bright.
5. Don’t make your logo too complicated.
Try to keep your logo as simple as possible. You don’t want your logo to be too complicated. A complicated logo will be harder to remember.
6. Don’t make it too detailed.
A good logo shouldn’t have too many details. It’s better to have a simple logo with good colors than a complicated logo with bad colors.
7. Make sure that the logo is appropriate for your business.
A good logo will be appropriate for the type of business you’re in. You don’t want to have an inappropriate logo for your business, because it will reflect poorly on your company. It’s not appropriate to have a logo with sexy women if you’re a plumber. It’s not appropriate to have a logo with a guitar if you’re a plumber. It’s not appropriate to have a logo with a guitar if you’re a plumber. It’s not appropriate to have a logo that says “plumber” if you’re a plumber. It’s not appropriate to have a logo with a guitar if you’re a plumber.
8. Research other logos.
You should research other logos before you create your own logo. If you don’t research first, you might end up with a logo that someone else already has.