Top 5 Reasons to Use Twitter for Marketing Your Business
Personalise your brand
People want to connect with a person, not a business, so it is important to develop a twitter voice that comes across as personable and likeable. Building awareness of your business and developing a friendly brand image to attract your target audience will benefit you long-term.
Engage your customers
Communicating with your target audience is a must, and twitter provides a platform to do this on a large scale, reaching audiences you would not typically have the chance to interact with. Whilst sharing content about your business is important, twitter must not be used as a tool to smother people with self-promotion. A great way to engage with your audience is by sharing quality content indirectly related to your business, for example, if your company is in the property sector, you could share a news article on property growth. Twitter is also a great platform for posing questions. But remember, communication is a two way thing, so if someone responds to one of your posts, reply in timely fashion in an engaging manner.
Communicate in Real Time
One great benefit of twitter is the speed of delivery and interaction. Content shared on twitter can reach a much wider audience and if your content is on point, it may even go viral. Information is shared immediately, allowing for real time communication with your audience. With this comes an opportunity to provide a great customer service offering. If a customer has a complaint, you can engage with this customer to resolve their problem, or give thanks to customers tweeting positive sentiments.
Twitter’s search bar allows you to track keywords and phrases associated with your business. Listening to conversations others are having about your business gives you the opportunity to communicate with your target audience, learning what interests and motivates them. Monitoring keywords and phrases helps you to stay relevant, keeping your ear to the ground about your company, industry trends and topics of interest.
Monitor Competitor Activity
Keeping abreast of how your competitors effectively interact with their audience on social media allows you to learn from their strategies and adapt it to suit your business objectives.