Learn how to look for ideas.
Designers are looking for web programming help, ideas and inspiration, browsing projects on Dribbble or Behance, reading articles on motivational sites. It’s all good and useful – for overall development.
If you need an idea for a project, forget about the existence of all these resources. This advice may seem wild. But when you find out why, you say thank you.
Learn how to look for ideas so as not to waste time and energy.
How ideas come
Ideas do not come from above, insights do not arise at the flick of a magic wand. They are generated by the mind. Enlightenment, a sudden decision that comes to mind – is the result of processing by the brain of the information you collect. Data is accumulated, logical and associative connections are formed. When processing is complete, the brain sends a signal: “Done!” You happily jump up and shout, “I made it up!”
“That’s why I want to see works on Dribbble! Says the designer stubbornly. “I have a new project, I need a boost for inspiration!”
Take all the devices from it and tie it to the chair so that it does not tear.
Need an idea?
Look at the purpose of the project
Ingenious ideas appear only as a consequence of understanding the essence of the task. When we know and understand the ultimate goal, the brain is actively looking for ways to achieve it. If the goal is not defined, the brain does not generate an idea or – worse – generates a false idea. One that does not solve the problem or hinders its solution.
Make sure you understand the ultimate goal well. This is what the company for which you are doing the project wants. This is what your customer wants. This is what your users want. The ultimate goal is not design!
We just saved our designer from generating misconceptions, and he still looks anxiously at the Behance bookmark. Keep it away from sin.
Tell him he has a new job. He is now an analyst and marketer. Does not want? Makes scary eyes? Tell me, it won’t hurt. Give him a tie for respect.
The designer must be an analyst and marketer for as long as it takes to clearly understand the goals and objectives of the project. Even if your company has a marketing department and they bring you ready-made information.
Look at your task
“I’ve been watching!” Cries the designer. Don’t give up. Stick a sticker to the monitor:
This task is not available on Dribbble, Behance, or any other site. It is in the designer’s folder. The idea of the future project is hidden in the task itself, like a wheat germ. Usually everyone starts by studying the task. But how does this happen? After taking a brief look at the requirements, designers switch to imaginary visualization. Their brains tirelessly draw visual options. They add work to it when considering different designs. The head swells, and there is still no good idea! An experienced designer sees on his imaginary screen a finished project, where everything is already laid out on the shelves. His brain generates a ready-made visual solution. This is a valuable skill, but it is the enemy of creativity when you need to find a non-standard solution or an innovative idea. The trodden path will not lead to a new path.
Don’t think about visuals until you’ve gathered all the information about the task. Imagine that someone else will design your project, and you are purely collecting material to explain the task in detail.
How’s our designer? Something is quiet…
Untie the poor man from his chair and return the confiscated devices. (Just stick the Dribbble icon.) Now you can deal with it.
Look at your problem
An unresolved issue is the idea blocker.
Look at the task you are currently working on or planning to work on. What do you dislike about it? Is there a part of the work that doesn’t inspire you? Is there a problem you don’t know how to solve yet?
Focus your efforts on the problem.
Do you know what it is?
This is your chance. This is a challenge. This is a challenge for you! The worse the task, the better. The worse the challenge, the more interesting the fight. Realize, damn it, that you have been challenged! To realize – means to feel how your passion flares up – to find a solution, to do something special, non-trivial. Overcome difficulties, undermine predictability and boredom!
It works not only in design. The cause of many failures is the desire to avoid problems, to avoid them, to postpone the decision for later in the hope that in time everything will be solved somehow.
Designers ready to learn Zen?
Avoiding an obstacle is a loss of chance to come up with an idea. So let’s rejoice in the difficulties!
How’s our designer-marketer? Already forgot what design is?
Look at the users
Sometimes we forget what design is. We forget for whom and why we try. We are driven by false motivation. Become a cool designer, fill your portfolio, surpass those in the top, and generally wipe everyone’s nose.
Wrong motivation has not yet made anyone a good designer.
Not a designer. User. But you can’t solve the problem of someone you don’t know. To do this, you need to know and understand people, make their pain your pain – and find a cure.