Color Theory for Designers, Part 1: The Meaning of Color

The Meaning of Color
Color, by definition, is the visual perception of light within the visible spectrum. It is both an art and science, as we have learned to manipulate and utilize it. Color theory is the system of rules and practices that designers and artists use to choose and use colors effectively.
Color theory is valuable because it helps us understand how to use color to create desired reactions in other people. It helps us predict how the choices we make will influence a majority of people. It is a science because it has been tested through controlled experiments and proven true. It is an art because colors are subjective and no two people will ever see the same thing the same way.